Trend Alert: Do-it-Yourself

04/05/2010 at 6:39 am Leave a comment

Embroidery, thread and spools, oh my. As most of you know, EYB’s beginnings are deeply rooted in the embroidery world. If you’ve ever visited our shop at 322 12th street, you probably remember our famous wall of colorful thread. What trend could possibly emerge from the archaic needle and thread industry? Here’s what I spotted this morning…

The last couple of years have shaken up our priorities and (for some of us) way we live our live our lives. One trend that has manifested itself over the past year is the “DIY Trend.” This trend has us moving back to the basics, getting our hands dirty and inspiring us to be a jack-of-all-trades.

In Europe, DIY sewing shops are popping up as designers, seamstresses and fashionistas embrace this DIY-attitude. These clothing artists are renting space at drive-by sewing shops to mend, alter and create their latest visions.

How will this trend change business? I have a few ideas…for our customers I would challenge you to think about DIY events, trade show giveaways or exhibits. Let your customers get their hands dirty or let them experience your brand in a behind the scenes way.

Need help coming up with ideas? Call my cell: 630-800-9944 or stop by our shop at 322 12th Street in Columbus, Indiana.

Visit our website for some creative inspiration:


Entry filed under: Trends. Tags: , , , , .

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About EYB Promotions

EYB Promotions is a premier manufacturer of personalized promotional products and custom corporate gifts. We have over 13 years of experience finding creative solutions to help our customers increase company brand exposure. Visit our website:

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