5 Tips for Using QR Codes on Promotional Items

Remember our February blog post? Now, merely 9 months later we’re seeing QR codes all over the place — in our Black Friday ads, on billboards, embedded into business cards and in newspaper advertising.

So, first — for those of you who aren’t completely sure what it is…let’s get you up-to-speed.

Here’s the wikipedia definition: A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.

Now, that you get the idea…here are 5 tips for using QR codes in promotional product marketing.

1. Add new dimension to your message by adding a code to your promotional items.

QR codes are free to make, so have one created using a free service like: http://qrcode.kaywa.com/. Attach a video detailing more information about your company or a link to your website or Facebook page.

 

 

2. Link the physical world with the digital as a way to meet your goals.

As you think about creating a QR code for your promotional products. Think about your intended goals and how the code will help you achieve your desired response.

1. Who’s your audience?
2. What are we trying to achieve with these promotional items? More sales, increased awareness, Facebook fans or increased engagement?
3. What’s the shelf-life of this message?
4. Can I re-use this QR code for other things?

3. Get creative!

A QR code doesn’t have to only include a link to your website. Think through an integrated promotion that will get people to engage with your brand. What about a contest or secret code that could be included in the QR code for a free coupon? Think about using them as a way to drive traffic to your trade show booth or increase Facebook Fans. Carefully thinking through the media that is attached to the QR code — it can make or break your campaign.

4. Use your existing assets

Don’t have a lot of budget or time? Think through your existing assets and how you can pull this off for less. Have an existing micro-site or blog that you can use as a campaign landing page? Don’t assume your video has to be of professional quality. Customers will feel more connected to you/your brand if the video feels authentic.

5. Integrate QR codes into other marketing efforts

Think about packaging, boxes, buildings, letterhead, business cards, advertising…the list goes on and on. Be a leader in the your industry without much investment. Note: a QR code is used best when supplemental information will help a customer better understand your product, brand or positioning.